Marketing through Animation

It’s all about explainer videos!

It’s one of those animated videos that explains what your product or service does and why people ought to buy it. Corporates, SMEs, Entrepreneurs can use them to boost their conversion rate. Some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
There’s no arguing that online videos are fantastic assets for a business. The question is – how do you get your own explainer video?
We’re taking you through the basic steps of how to make your own explainer video! It’s no easy task, requiring a ton of focus and effort, but we can guarantee it’s worth the work.

Step 1: Script

The script is the most important element in creating a good explainer video. As lays the foundation for building a great explainer video. That’s the reason why this is where you’ll need to spend the majority of your focus. This is also where we ask you a lot of questions, like: Demographics of your Target Audience, their concerns and pain, What draws in your potential customers? What confuses them about your product or offering?

Following which we do the script, keeping our standard practices. Like keeping under 90 seconds, Use simple language, Keeping a casual, conversational tone. All this with a touch of humor.

Step 2: Voiceovers

If you have an important message to deliver, you want to have the right person delivering it. We can provide voice overs in either English or American and Male or Female. We let you choose a voice from our curated selection of professional voice talent that suits your video.

Step 3: Production

Magic Elements Studios works a little differently than your standard video production company. While all of the creative direction, scripting, and project management is typically done in-house, we collaborate with a collective of talented designers, animators, directors, voices, composers, and sound designers from around the world. Depending on what you’re looking for, we’ll assemble a mini team to bring it to life. This setup gives us the flexibility to provide an endless range of styles and continually produce fresh, unique creative work.

Step 4: Music & Sound Effects

It’s the little things that count, and when it comes to video, sound design makes all the difference. We find the perfect song and sound effects to make your explainer video shine.

Step 5: Measure the Performance of Your Explainer Video

Measure video engagement and be ready to tweak the heck out of your video. You’ll be able to see some solid data with YouTube Insight, but Google Analytics can take you even deeper down the rabbit hole, so long as you’re game for setting up nifty custom event tracking.

Step 6: Enjoy the Advantages of Your New Explainer Video!

Explainer videos have a ton of benefits, such as:

  • Increasing conversions
  • Improving SEO search rankings with video content – after all, 70% of the top 100 search listings include video!
  • Keeping viewers on your page for 2X longer
  • Getting the word out about your product – videos are easy to share on Facebook and Twitter
  • Re-purposing for various needs – an explainer video can be re-purposed for an investor pitch, an email signature, among other uses
What’s involved in getting started?

For starters, get in touch and let us know what you’re looking for. Once we have a good understanding of your goals and objectives, we’ll provide a formal estimate. Assuming you approve, we’ll send across a Video Services Agreement Contract along with an initial invoice for 50% of the project total. We’ll also provide a creative brief and schedule a call for the start off with your dedicated person for the project to review the materials before officially getting started.

How much does a typical video cost?

As usual, it depends. The cost is primarily related to the length, style, and complexity of the video. Most explainer videos run Rs. 135 – 195 K per minute. For live action videos, the price is based on the number of shoot days, talent, and locations required. Typically rates start at Rs. 165K. We occasionally offer deals to awesome startups, but for an accurate estimate, please get in touch and tell us more about your project.

How long does it usually take to finish a project?

It depends on the length and style of the video, but most projects take between 6 and 10 weeks. We often find the biggest variable in the schedule is the time it takes you to provide feedback and the number and complexity of revisions requested. We’ll provide you with a production schedule and key milestones when we kick off the project.

Over the past 21 years, i’ve worked in the animation industry in numerous commercials, films including variety of different mainstream Hollywood movies like “The Golden Compass” and “Life of Pi” both of which won an Oscar and BAFTA for best visual effects in 2008 and 2013 respectively.